“Dear healthcare provider: What is it you don’t get about GOODBYE?” (Op-Ed)

Published On April 19, 2014 | By Bruce Lindner |


by Bruce Lindner

About 4 weeks ago, my (then) healthcare carrier hiked my rates up for the second time in six months, for a total 40% increase in less than a year, for what was essentially mediocre coverage. I tried calling them several times to get answers and virtually every time, I’d get stuck in telephone limbo. When I finally did get through, they explained to me that them’s the breaks, and if I wanted to be covered, that was the price I had to pay. “No other options were available” (Those were their EXACT words).

So about two weeks ago, I decided to let my policy expire and I went with a better plan through the ACA. Several times per week since then when I get home, including today, there’s a been message on my voice mail from my old carrier asking me to please call them and reconsider a new policy with them. That they’ve got some “good news” for me; they’ve discovered a way to keep me within their scam…. er “healthcare plan” after all. And it hasn’t been a recorded message either, it’s been a real, living, breathing human being.

Funny how that works, isn’t it? When they think they’ve priced themselves into a profitable situation, they couldn’t care less about your concerns or how long you have to sit with a telephone glued to your ear. But once you cut off their gravy train, suddenly it’s “Come baaaaack! Let’s be friends! Look what we found just for you!”

What is it about kiss mine valentine, that you don’t get? You had your chance, and you went with greed. You lose.

Photo Credit: Relevant Magazine


Bruce Lindner

Bruce Lindner

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Bruce Lindner

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